Our calls and emails were unanswered yesterday regarding the outrageous radio commercial airing in Kansas City, wherein McDonald’s claims that eating their new McBite product is safer than petting a pitbull. However, the company acknowledged its offensive faux pas by pulling the ads off the air.
A corporate spokesperson issued this statement:
“In our effort to spread the word about our new Chicken McBites, one of our local markets ran an ad that inadvertently offended some of our customers. The ad was insensitive in its mention of pit bulls. We apologize. We are pulling the ad, and will review our creative screening process. It’s never our intent to offend anyone with how we communicate news about McDonald’s.”
While pulling the ads was a good first step – we find it offensive that the blame was placed on a “local market”. We’d like to make a suggestion – let’s think about opening a Ronald McDonald House for abused animals. Like the idea? Why not let McDonald’s know by calling 1-800-244-6227, operators are on duty 7 days a week from 7 to 6. If you’d rather email them believe it or not. . they have an entire division focusing on Social Responsibility (go figure – I guess they don’t talk to the “local markets”). Here’s the link to the Socially Responsible people: http://www.mcdonalds.com/us/en/contact_us/social_responsibility/social_responsibility.html
McDonald’s. . .just let us know if you need some help getting your image restored by setting up the Ronald McDonald House for abused animals. . .just give us a call at 941-379-1440. We are here to help.
You can listen to the commercial here: